“fair & lovely oil-control fairness gel is the result of deep consumer insight and cutting-edge technology, as has been demonstrated in the various new products launched under the fair & lovely franchise in the last three years, like fair & lovely ayurvedic in 2003 and fair & lovely anti-marks in 2003. Fair & lovely is now available in indonesia, pakistan, bangladesh, thailand, malaysia, singapore, and some other regions of asia the marketing mix of fair & lovely gives analysis on the brand the 4ps in the marketing mix of fair & lovely is.
Fair and lovely 1 dealer network and new approaches to communication strategy plan and implement sales and marketing activities to achieve their targets fine tune all marketing inputs in terms of media and other budgets to meet territory specific needs identify performance targets with specific responsibility centres and improve cost. Fair & lovely is a unilever brand having several global brands since fair & lovely is launched has been a synonym for skin lightening and became one of the largest consumer product companies in pakistan, comprising of a wide range of well-known brands.
For this report, i tried to find out about the marketing strategy of marketing of the reputed brand of the world, namely fair & lovely first, i reviled the historical background of the brand in question.
Survey questionnaire topic: social impact of marketing campaign of “fair and lovely” purpose: this research is being conducted for the social impact of marketing campaign of fair & lovely your feedback will have significant impact on the overall findings and will be count as confidential the marketing plan basically aims to make. Marketing research proposal fair & lovely max fairness- for men research background the concept of fairness has changed over the period of a decade, aspiration for a fair look is now not limited to women only but unilever has cared about men in the beauty category by introducing fair and lovely max fairness. Fair & lovely fair & lovely emami naturally fair naturally fair cavin fairever kare paras fairever freshia cream cream, soap cream cream, lotion cream, soap cream, lotion cream, lotion problem/solution fair and lovely’s marketing and promotion activities are taken care by a third party advertising agency called lowe since its inception i.
Fair and lovely 1 presentation onthe marketing strategies of 2 introductionfair & lovely developed in 1975, is the world’s first fairness cream. Fair & lovely - a case study on marketing strategies of fairness cream brands 1 prepared by:- samarendra barik (1401247003) neha (1401247014) md ahtezaz parways (1401247026) ranjeeta raj (1401247029) rajdeep biswas (1401247033.
Fair and lovely is a great company that lasts for 100 years and more fair and lovely foundation will continue its mission to empower the bangladeshi women economically through education.